Why doing “everything” keeps you STUCK


Hi Reader,

People think doing more = faster growth.
It doesn't.
In fact – in many cases it's the opposite.

Recently I recorded a mentoring session with Sherin, a Data Analyst at Booking.com.
She felt stuck at Level 2 and wasn’t sure how to grow.

So I asked her what she works on.
She said: “Everything. Finance, sales, marketing…”

That’s the problem.

When you spread yourself across too many domains:

  • you never go deep enough
  • you never build real context and expertise
  • you never become the go-person for anything

So I gave her two pieces of advice:

  1. Pick a domain and go deep:
    You can’t create real impact without expertise.
  2. Learn to think like a VP:
    Even if you’re not one.
    Understand what they care about → you’ll start solving bigger problems.

That’s where growth actually happens.

We went much deeper on how to do both in this conversation 👇

Why You’re Stuck in Your Data Career (And How to Break Out) Why You’re Stuck in Your Data Career (And How to Break Out) [35:32]
How to break the ceiling of your data career - practical advice

Have a great weekend!

Regards,
Shachar

P.S. I've recently launched my website – if you’re serious about growing beyond execution work and into real impact, it’s worth a look.

♻️ Please share these links with 2 colleagues or friends to help them grow:

Shachar Meir

Read more from Shachar Meir

Hi Reader, AI makes self-service analytics look inevitable. The pitch sounds something like this: → Plug an AI agent into a clean semantic layer→ Add good metadata and context→ Let stakeholders ask questions in plain English→ Done Everyone gets answers instantly.No dependency on data teams. Sounds great. But here’s the problem: Self-service analytics has been “almost working” for over 20 years.And success rates are still… disappointing. Why? Because it quietly relies on a set of assumptions:...

Hi Reader, Most people think "personal brand" means LinkedIn, YouTube, TikTok.It doesn’t. In fact, every one of us has a personal brand. Inside your company for example, there are people who: trust you on certain topics come to you for advice see you as the “go-to” for some things That’s your brand. The real question is:→ are you shaping it intentionally, or leaving it to chance? When Miquel asked me how to build a personal brand, I broke it down into 4 simple questions: What’s your goal? Who...

Hi Reader, Most data professionals think they’re doing a good job. They deliver what’s asked.They answer questions.They build dashboards. And that’s exactly the problem.They’ve become order takers. This used to be “fine”.Today? It's very risky. Because order takers: Don’t get promoted Don’t get recognition Are the easiest to replace (by AI or by someone cheaper) The people who grow fast do something different.They lead. Not with authority.Not with title.But with how they think and how they...